Over 16 years ago, a group of medical professionals, engineers, and researchers discovered a proprietary method for synthesizing Redox Signaling molecules originally native to the human body. This discovery led to ASEA’s unparalleled technology of delivering stabilized, consumer-friendly Redox Signaling molecules that optimize cellular health with every use.

As it started, after three decades of a distinguished career with Kraft Foods, Verdis Norton retired as the Vice President of Strategy, he then spent time serving on the board of a small biotech company. During that time, a particular intriguing technology caught Verdis' interest. When the technology was up for sale, together with his business partner, Verdis acquired the technologies with patents to begin with. More patents were added as ASEA continued the research and made redox signaling molecules available for the general public.

Building on the foundational Redox Signaling technology, ASEA scientists and researchers improved and expanded the proprietary process.  Gary Samuelson, Ph.D., the Atomic Medical Physicist with expertise in nanotechnology, has succeeded in stabilizing balanced redox signaling molecules, thus making them available to be bottled for consumption.  That's how ASEA was born.

ASEA was founded in 2010. Verdis Norton recognized the importance of Redox Signaling to benefit the lives of people everywhere; ASEA Genesis below shows you how he made it his mission to share this powerful technology with the world.

Following the tradition of now-retired founder Verdis Norton, today his son Tyler Norton takes the lead as Chairman of the Board while CEO Charles F. Funke and President Jarom Webb usher in a new era of strategic growth for ASEA.  

Since its launch of the Redox Cell Signaling Supplement, ASEA has enjoyed burgeoning success.  Today ASEA operates in over 30 international markets, it continues to expand and develops new products, harnessing the redox technology and empowering people all over the world with better health. 

In 2015, Direct Selling News named ASEA one of the top 100 direct sales companies in the world.  In 2017, with the opening of the new headquarters, ASEA takes an important step to the future.  In 2018,  ASEA's global sales record has reached 117 millions.