How ASEA Started

Over 20 years ago, a group of medical professionals, engineers, and researchers discovered a proprietary method for synthesizing Redox Signaling molecules originally native to the human body. This discovery led to ASEA’s unparalleled technology of delivering stabilized, consumer-friendly Redox Signaling molecules that optimize cellular health with every use.

After three decades of a distinguished career with Kraft Foods, Verdis Norton retired as the Vice President of Strategy and he began serving on the board of a small biotech company. As it started, a particular intriguing technology caught Verdis' interest. When the technology was up for sale, together with his business partner, Verdis acquired the technologies with patents to begin with. More patents were added as ASEA continued the research. 

Building on the foundational Redox Signaling technology, ASEA scientists and researchers improved and expanded the proprietary process. Dr. Gary Samuelson, the Atomic Medical Physicist with expertise in nanotechnology, succeeded in stabilizing balanced redox signaling molecules to be bottled for consumption, thus making them available for the general public. That's how ASEA was born.

Following the tradition of now-retired founder Verdis Norton, his son Tyler Norton takes the lead as Chairman of the Board while CEO Charles F. Funke and President Jarom Webb usher in a new era of strategic growth. ASEA continues to expand and develops new products, harnessing the redox technology and empowering people all over the world with better health. 

ASEA was founded in 2010. Verdis Norton recognized the importance of Redox Signaling to benefit the lives of people everywhere; ASEA Genesis below shown how he made it his mission to share this powerful technology with the world. 

ASEA GENESIS