Charles F. Funke
Chief Executive Officer
In his role as CEO, Charles Funke leads the development and implementation of ASEA company strategy. He is a member of the board of managers and serves as a liaison between ASEA management and the board. Charles serves on management committees, assesses and manages principal risks and ensures corporate citizenship and social responsibility wherever ASEA does business. He maintains active affiliation with field associates, overseeing broad-reaching policies that directly affect them, and is likewise in close communication with shareholders, employees, government authorities, and the public. Charles assumed the role of CEO in January 2014 after serving as executive vice president at ASEA; he joined the company in 2011. His strong background in sales and marketing-driven distribution models, attained during his 17 years in the financial services industry, provides a basis for his acumen in leading a company with a worldwide salesforce. Charles has previously held chairman, president and CEO positions at Beneficial Investment Services and served as an officer with the Principal Financial Group. He has worked for two Fortune 100 companies. His undergraduate degree is from Brigham Young University, and he earned an MBA from Bellevue University. When he is not working, Charles enjoys spending time with his wife and four children.
As president, Jarom Webb oversees ASEA’s global growth, operations and finances. He sits on the board of managers and the executive committee, which direct the planning and execution of the company’s strategy and global policies. Prior to his appointment as president, Jarom served as ASEA’s chief operating and financial officers. Jarom brings to ASEA nearly a decade of experience in the direct selling industry in addition to strong experience with large multinational companies outside the industry. Before joining ASEA, Jarom led treasury, risk management, finance and international development for an $800 million multinational direct sales company. He has also previously held senior financial positions with two publicly traded global technology companies and consulted a variety of startup and large conglomerates while working for KPMG, a $25 billion global audit and consulting firm. Jarom holds a bachelor’s degree in accountancy from Brigham Young University and an MBA from the University of Utah. He and his wife Adrien keep very busy with their five daughters and one son.
Vice President of Global Information Technologies
Vice President of Global Marketing
Browse a brochure, view the latest video, click a link, or attend a live event and you’ll immediately know you’re in the right place. Becky Cox heads ASEA’s marketing, communications, PR, and events, leading with vast industry experience and international savvy. An alumna of Brigham Young University’s Marriott School of Management, Becky has worked in multiple executive office positions and even built up a successful wellness business as an independent distributor. Her unique insight into building a brand, combined with her natural dynamism, fuels the creation of a powerful worldwide marketing presence for ASEA.
Regional Vice President of Western Europe
Regional Vice President of Western Europe, Jörg Höche, is responsible for managing all market needs of the region, driving enrollment, developing leadership and planning and delivery of operation projects for the region. In his position, he works closely with both the ASEA headquarters in Utah and the ASEA sales force. Jörg Höche brings to ASEA more than 15 years of experience as an executive manager in the network marketing industry. He served as General Manager for an industry giant in France, Great Britain and South Africa. Previously, he had gained sales experience in the telecommunication industry. Jörg’s language skills in English, German and French are definitely an asset when working with leaders and associates everywhere in Europe. Jörg is an avid Harley Davidson fan. When he’s not working, he enjoys getting out on his motorcycle and traveling. Jörg is married and has one daughter.
Regional Vice President of Sales for the United States
Working closely with field associates, Karen Reilley focuses on professional and personal development for ASEA’s sales force. She coordinates with IT, marketing, communications, and associate support to create better programs and provide a sustainable business opportunity, relying on her experience in working with billion-dollar direct sales companies in a variety of leadership and key coordination roles. Her experience spans training and development, customer quality assurance, information technology deployment, and international expansion. Karen’s passion is to provide a superior experience for ASEA’s independent associates. Karen enjoys riding her motorcycle, getting out on the lake, and being with family. She has one daughter.
Regional Vice President of Latin America & Us Hispanic Markets
Bilingual, bicultural, and by any standard a leader, Hector Contreras executes ASEA’s strategic direction for Latin America and US Hispanic Markets. Since successfully building up his own independent distributorship nearly ten years ago, Hector has held senior positions responsible for Latin market operations at several large direct sales companies. Over his time in the field and the front office, Hector has amassed more than two decades of experience that cover global sales, marketing, and international expansion. His extensive background in strategic planning and sales training gives him the ability to create alignment around critical initiatives at ASEA.
Ben Tyler has served as a senior executive and as general counsel for some of the largest companies in the direct sales industry. He applies his extensive experience to ensure that not only are ASEA’s marketing and sales legal and compliant, but that we can tell our story in a way that leads to successful growth and expansion. He has lived and worked in Japan and has assisted in the international development of several direct sales companies. As the chief legal officer, Ben oversees all of the legal and regulatory issues for ASEA. Ben earned his bachelor’s and law degrees from Brigham Young University. Ben and his wife Valerie have 11 children and 10 grandchildren.